At 10 per cent of the overall Rs 2,000-crore (Rs 20-billion) chocolate market, the premium segment is small. Yet, it is growing at a steady 30-40 per cent per annum, according to industry estimates.
The ball, explains the division's new head of marketing, Vidur Vyas, was set rolling a few years earlier, when Pepsi Foods cut saturated fats in key snack brands such as Lays and Kurkure by close to 40 per cent.
Borges has already launched the microwave variant under the Popitas brand in June this year.
Construction major Shapoorji Pallonji & Co will set up a real estate fund in the next one year. The fund will focus on investments in the domestic market, according to Shapoor Mistry, chairman of Eureka Forbes, a part of the Shapoorji Pallonji group.
ITC, a competitor in fast moving consumer goods, is likely to extend its Vivel personal care range to deodarants and talcs.
The Kraft-Cadbury combine is likely to herald its presence in India with confectionery products. The reasons are evident.
As the buzz about UK-based SABMiller making an estimated $12-billion bid for Australia's leading premium branded drinks company Foster's beer business continues, India, say analysts, holds the key to the bid.
The rain gods, it appears, will play a role in the decision of fast moving consumer goods companies to either raise or maintain prices of their products in the second quarter of the financial year.
Godrej to focus more on own brands as the licensing agreement with Sara Lee ends in two years.
In what will be a cross-country movement of products, Godrej Consumer Private Ltd (GCPL) may introduce some of its international brands in India this year. The move is aimed at securing its presence at the premium end of the personal care market, a segment it is not too strong in.
In a bid to expand its haircare portfolio, Kolkata-based Emami is test-marketing a few products, including a shampoo, in Andhra Pradesh. The exercise should be completed in a few months, according to Harsh Agarwal, wholetime director at the company.
Key revenue generator, however, will continue to be advertising sales.
Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show.
But, Madras HC not happy with P&G disclaimer for Tide Naturals' ad.
Abay Kewadkar, director, Four Seasons Wines, says there is room for expansion of the facility based on initial consumer feedback to the initiative.
Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand.
Television ad rates see steep rise, advertising pie expected to grow 10%.
UB's beer brand will take on Bacardi's Breezer in the flavoured alcoholic beverage market.
Weak enforcement results in Rs 15,000-cr of imitations sold annually.
The country will be the new battleground for the world's largest and second largest food companies
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